From outdated to outstanding: Rebuilding a legacy brand’s digital presence

Legacy brands are often sitting on digital gold—they’ve got history, recognition, and a loyal audience. But when the site feels like a time capsule, all that value gets buried under slow load times, broken links, and design choices that haven’t aged well.

That’s exactly where one of our recent clients found themselves. A respected publishing brand with over two decades of content and credibility, but a digital experience that hadn’t kept pace.

They came to Agencor with a clear ask: “Make it modern, but don’t make us unrecognizable.”

Finding the right balance

We started with an audit—not just of the site, but of the brand.

We looked at their content structure, typography, color usage, and how their readers interacted with the site across devices. The goal wasn’t just to rebuild—it was to preserve what made the brand work while bringing everything else into 2025.

What we kept:

• The editorial voice that longtime readers loved

• Key layout patterns that had become familiar

• Their signature serif headline typeface (we modernized the weights but kept the personality)

What we changed:

• Migrated from a slow, outdated CMS to a modern, headless stack

• Completely overhauled the mobile experience

• Reorganized the homepage and navigation for clarity and discoverability

• Introduced a component system so the internal team could build pages without developer support

Design that respects history

Visually, we leaned into a “modern classic” aesthetic. Clean layouts with generous white space. A neutral color palette accented with editorial tones. Understated animations that gave the site life without getting in the way.

Our aim wasn’t to chase trends—it was to create timeless structure. Something that could evolve without needing a redesign every two years.

Performance, accessibility, and SEO—built in

Speed was a pain point from the start. The original site took over 6 seconds to load on mobile. By the end of our build, it was under 2.

We also ran accessibility tests and brought the entire UI up to WCAG 2.1 standards—ensuring their wide audience, including older readers, had a smooth experience.

On the SEO side, we cleaned up years of technical debt. Broken links, duplicated content, poor meta structuring—it all got fixed. Organic search impressions started rising within weeks of launch.

The result

What the client said:

“It finally feels like our brand again. We didn’t lose ourselves—we just found a better way to show up online.”

Post-launch highlights:

• 94% increase in mobile engagement

• Bounce rate dropped by 40%

• Average session duration increased by over a minute

• Thousands of legacy articles brought back into circulation via improved search and discovery

Why this matters

Legacy brands have something most startups dream of—trust. But in the digital space, trust is visual. It’s structural. It’s speed, polish, consistency.

Rebuilding a brand’s digital presence isn’t about throwing everything out. It’s about knowing what to carry forward and what to leave behind.

At Agencor, we help brands evolve without losing their identity. And in this case, that evolution brought a classic name back into the spotlight—with a digital presence that finally does it justice.